Strategic Consumer Insights Leader

2 days ago

Mumbai, Maharashtra, India beBeeProfessional Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Job Opportunity

We are seeking a dynamic professional to lead our consumer insights function. This role will be pivotal in shaping customer-centric strategies, strengthening brand positioning, and uncovering new market opportunities.

Key Responsibilities
  • Consumer Strategy & Research: Design and execute qualitative and quantitative studies including segmentation, brand tracks, U&A, customer journey mapping, and category understanding.
  • Establish an always-on consumer intelligence engine: Capture evolving needs, expectations, and behaviors.
  • Cultural and Category Studies: Identify emerging trends shaping the interiors and design landscape.
  • Business Impact through Insights: Drive research-led recommendations to improve funnel conversions, enhance profitability, and reduce lapsage across touch points.
  • Anchor Brand Health and Equity Tracking: Guide campaign effectiveness and market positioning.
Required Skills and Qualifications
  • Desired Skills & Experience: 6–8 years of proven expertise in consumer insights, brand strategy, or research, with a strong mix of agency and client-side exposure.
  • Strong Grounding in Qualitative Research Methodologies: Apply them to solve business problems. Experience in consumer journey mapping, segmentation, category research, and cultural insights.
  • Quantitative Research Techniques: Proven ability to convert insights into actionable business strategies.
  • Excellent Storytelling and Synthesis Skills: Influence senior leadership.
Education Requirements

MBA/PG in Advertising, Marketing, Communication, Business, Psychology, Sociology, or related fields.

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