Consumer Insights Strategist

2 weeks ago

Mumbai, Maharashtra, India beBeeInsights Full time ₹ 2,00,00,000 - ₹ 2,50,00,000

Job Overview:

This role is critical in driving data-informed decision-making across programming and marketing by combining quantitative research with qualitative insights.

Key Responsibilities:

  • Lead the analysis of audience data using tools such as BARC, internal analytics platforms, and other industry-standard measurement tools to gain valuable insights.
  • Interpret and visualize large data sets to extract key performance indicators across genres, time slots, demographics, and platforms.
  • Integrate quantitative data with qualitative research (focus groups, viewer feedback, social listening) to build a 360-degree understanding of audience behavior.
  • Identify emerging content trends, consumption patterns, and market opportunities to inform content development and scheduling.

Requirements:

  • Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields is required.
  • Experience: 12+ years of experience in a media/entertainment environment with a strong focus on audience research and insights.
  • Deep working knowledge of BARC software and television/digital audience measurement systems is necessary.

Cross-Functional Collaboration:

  • Work closely with Programming, Marketing, Qualitative Research, Consumer Insights, and Digital Strategy teams to align goals and drive cohesive strategies.
  • Serve as the key point of contact for quantitative insights within the broader Research & Strategy ecosystem.

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