Consumer Marketing/insights Manager

4 weeks ago

Mumbai, Maharashtra, India Antal International Full time

Position Title - Consumer Insights ManagerRole and Responsibilities -Business Problem Identification Work closely with key stakeholders to understand critical business challenges and objectives Collaborate with cross-functional teams marketing product operations to frame customer insights within the context of solving business problems Align customer data and research initiatives with broader company strategies and KPIsMarket Research Conduct in-depth consumer research to understand their needs preferences and behaviors Transform raw data into meaningful insights that inform business strategies identifying root causes of business issues and potential solutions Utilize market research tools and techniques to gather valuable dataCompetitive Analysis Track competitor activities and analyze their marketing strategies Identify competitive advantages and opportunities for differentiationCustomer Journey Mapping Map the customer journey from awareness to purchase and post-purchase o Identify pain points and opportunities to enhance the customer experience Consumer Insights Analyze consumer data to gain valuable insights and inform marketing campaigns Strategic Recommendations Provide clear actionable recommendations based on customer insights to solve identified business problems improve customer satisfaction and drive business growth Experience and Qualification -5 years of experience in consumer marketing or a related field MBA in Marketing or a related field is preferred Hand s on with conducting research and data analysis Proven track record of successful consumer marketing campaigns Experience in conducting market research and data analysis Good understanding of consumer psychology and behavior Competencies Collaboration Ability to work effectively with cross-functional teams Communication Excellent written and verbal communication skills Creativity A creative and innovative approach to problem-solving Results-Oriented A strong focus on achieving measurable outcomes

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