Digital Marketing Campaign Specialist

2 days ago

Nellore, Andhra Pradesh, India beBeePerformance Full time ₹ 8,00,000 - ₹ 12,00,000

About Paid Media Specialists

We are seeking a skilled professional to drive growth for brands across industries through performance, creativity, and innovation.

The ideal candidate will plan, launch, and optimize paid campaigns across digital platforms, own end-to-end campaign management, analyze campaign data to provide insights, improve ROI, and scale budgets effectively.

Key Responsibilities:

  • Plan, launch, and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), and other digital platforms.
  • Own end-to-end campaign management: audience research, keyword targeting, ad creation, bid strategy, and performance tracking.
  • Analyze campaign data to provide insights, improve ROI, and scale budgets effectively.
  • Collaborate with design and content teams to create compelling ad creatives and copy.
  • Stay updated with the latest trends, algorithm changes, and ad-tech innovations.
  • Prepare performance reports for internal teams and clients with clear KPIs (CPC, CTR, ROAS, etc.).
  • Manage campaign budgets and pacing to maximize results.
  • Experiment with A/B testing, remarketing, and funnel optimization.

Requirements:

  • 2–5 years of experience in paid media / performance marketing (agency experience preferred).
  • Strong hands-on experience with Google Ads (Search, Display, YouTube) and Meta Ads Manager.
  • Familiarity with ads, programmatic, and e-commerce platforms is a plus.
  • Excellent analytical skills and proficiency in Google Analytics, Tag Manager, and reporting dashboards.
  • Ability to manage multiple accounts and deliver ROI-driven results.
  • Google/META certifications will be an added advantage.

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