Digital Marketing Strategist

5 days ago

Nellore, Andhra Pradesh, India beBeeMarketing Full time ₹ 10,00,000 - ₹ 18,00,000
Performance Marketing Specialist Job Description

We are seeking a highly skilled Performance Marketing Specialist to lead our paid media campaigns across Google, Meta, and other digital platforms.

The ideal candidate will have proven experience in driving ROI-focused campaigns, optimizing ad spends, and scaling performance marketing channels.

Key Responsibilities:

  • Plan, Execute, and Optimize Paid Campaigns
  • Monitor KPIs such as CPC, CPA, CTR, ROAS, and provide weekly/monthly performance reports.
  • Conduct keyword research, competitor analysis, and audience segmentation for better targeting.
  • Collaborate with designers and content teams to create high-performing ad creatives and landing pages.
  • Continuously run A/B testing for creatives, copies, and targeting strategies.
  • Manage campaign budgets, forecast spends, and ensure high ROI delivery.
  • Stay updated with the latest digital marketing trends, algorithms, and ad platform updates.

Required Skills:

  • Strong expertise in Google Ads, Search, Display, YouTube, Meta Ads, and Ads.
  • Proficiency in campaign optimization and conversion tracking, Google Analytics, Tag Manager, Pixel setup.
  • Strong analytical skills with the ability to interpret data and make performance-driven decisions.
  • Knowledge of SEO basics to align paid and organic strategies.
  • Excellent communication and presentation skills.

Preferred Qualifications:

  • Google Ads and Meta Blueprint certifications.
  • Experience in agency environments with multi-client campaign management.
  • Familiarity with programmatic ads and marketing automation tools.

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