Digital Marketing Analyst

20 hours ago

Nellore, Andhra Pradesh, India beBeeInfluencer Full time ₹ 9,00,000 - ₹ 13,00,000
About Us

We are a cutting-edge digital marketing firm specializing in content and technology services. Our primary focus lies within the rapidly growing segment of marketing and marketing services.

As a unified, fully digital business, we revolutionize the traditional model by integrating data, AI-driven technologies, and engaging content to provide innovative solutions.

Our team collaborates with global clients, multinational corporations, regional businesses, and influential millennial-driven brands in a 24/7 environment.

Main Responsibilities:
  • Data analysis for influencer campaigns from various sources (Instagram, YouTube, TikTok, Meta Business Suite, affiliate dashboards, and third-party tools).
  • Preparing visually appealing presentations showcasing campaign data, insights, and analytics using Powerpoint.
  • Determining high-performing influencers and trending patterns across platforms to optimize future campaigns.
  • Working closely with strategy, account management, and creative teams to provide valuable insights influencing influencer selection and content direction.
  • Developing predictive models for influencer performance and audience impact.
  • Conducting competitive benchmarking and market analysis for influencer marketing campaigns.
  • Providing post-campaign analysis with clear storytelling (data → insights → recommendations).
Required Skills and Qualifications:
  • Bachelor's degree in a relevant field.
  • 0-2 years of experience in data analysis (influencer marketing, digital marketing, or media analytics background is advantageous).
  • Proficiency in MSExcel, MSPowerpoint, and presentation skills.
  • Familiarity with influencer marketing tools.
  • Understanding of digital marketing metrics (CPM, CPC, CPA, ROI, ROAS).
  • Excellent communication and data storytelling abilities.
  • Strong attention to detail and ability to work with multiple stakeholders.

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