Marketing Professional

1 month ago

Vadodara, Gujarat, India IWASHHUB Full time

We are seeking a talented Marketing Executive to join our team at IWASHHUB.

The Role

As a Marketing Executive, you will be responsible for developing and executing a comprehensive marketing strategy that drives business growth and brand awareness.

Key Responsibilities

  • Develop and implement a brand strategy that aligns with our corporate direction and local priorities.
  • Plan and execute communications and media actions across offline, online, and social media channels.
  • Participate in product development, pricing, and support new product launches.
  • Guide the Advertising & Promotion budget and develop a results-driven, multi-platform communications strategy.
  • Manage all marketing material and collateral in line with brand direction.
  • Implement online marketing activities, including Social Media, SEO/SEM, demand generation, and leads generation.
  • Track the effectiveness of various campaigns and make course corrections as required.
  • Manage communications spend and work with vendors and agencies to create and/or localise communications and marketing activities.
  • Lead the planning and implementation of PR and initiatives related to the brand.
  • Plan and execute CRM, marketing automation, and lifecycle marketing initiatives.
  • Use customer insights to construct effective CRM campaigns.
  • Measure, monitor, and analyse the effectiveness of email marketing activities against goals (ROI & KPIs).
  • Plan and execute viral marketing campaigns across a range of social media platforms.

Ideal Profile

  • You have at least 1 year of experience in Brand Marketing / Brand Manager or Marketing Communications within the Consumer and Professional Services industry.
  • Experience within the industry would be a strong advantage.
  • You pay strong attention to detail and deliver work that is of a high standard.
  • You enjoy finding creative solutions to problems.
  • You are a strong networker & relationship builder.

What's on Offer?

  • Flexible working options.
  • Fantastic work culture.
  • Work alongside & learn from best in class talent.

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