Strategic Marketing Innovator

6 hours ago


Hyderabad Secunderabad Telangana, India beBeeMarketingspecialist Full time ₹ 9,00,000 - ₹ 12,00,000
Marketing Strategy Consultant

We are seeking a Marketing Strategy Consultant to join our team.

  • Develop effective multichannel marketing playbooks with detailed capabilities, targeting, media tactics, measurement, and other executional guidance to support account growth and new business development.
  • Seek to understand the Clients business problems and be a trusted strategic advisor to internal teams by drawing upon the full scope of Zeta marketing services, strategic and analytic consulting expertise, data and technology to solve clients' core business challenges.
  • Manage, process and coordinate the on-time delivery of winning client proposals addressing advertiser campaign goals.

Key Responsibilities:

  • Act as a trusted product and technology expert for the sales force and Zeta clients and prospects.
  • Provide guidance to sales representatives and clients into the design and successful campaigns across digital media, social networks, email, video and mobile that will perform based on advertiser objectives.
  • Communicate valuable market feedback back to the rest of the organization.
  • Recommend appropriate site lists, audience segments using internal and external data sources based on campaign requirements.

Requirements:

  • Strong working knowledge of cross-functional team across Account Management, Analytics, Traders, Pricing Team, Email Team, Legal Team, Creative Team, Addressability Team, Data Cloud Team, Supply Team, and external vendors to manage engagement and escalations specific to opportunities.
  • Use strong skills in working with Excel PowerPoint, SQL, and Tableau.
  • Use experience with (or other CRM software).

Benefits:

  • Support global sales team and respond to customer requests such as RFIs and RFPs.


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