Strategic Marketing Leader for Obesity Portfolio

3 weeks ago

Bengaluru, Karnataka, India Novo Nordisk AS Full time

Role Overview

As a Senior Product Manager for the Obesity Business Unit at Novo Nordisk, you will play a critical role in driving business success. Your primary responsibility will be to ensure the growth of Novo Nordisk's Obesity portfolio by developing and implementing strategic marketing and promotional plans.

Key Responsibilities

  • Develop and execute marketing strategies to drive growth and increase brand awareness.
  • Collaborate with cross-functional teams, including Sales, Commercial, and Medical, to ensure effective execution of plans.
  • Lead market research and integrate external feedback to improve brand equity, awareness, and reputation.
  • Develop and implement campaigns utilizing an omni-channel approach, continuously optimizing the customer journey.
  • Identify new business and product opportunities, and drive event management and execution.
  • Work according to Business Ethic procedures, local law, Novo Nordisk Way, policies, and guidelines.

Requirements

  • Graduate in Life Sciences, Business or Marketing, and MBA degree in Business/Marketing from a premier B School.
  • Total experience of 7+ years in commercial experience, preferably from life sciences, FMCG, or other highly regulated industries.
  • Product launch, brand management, and strategy execution experience.
  • Ability to generate customer research, analyze data, and derive actionable insights.
  • Experience in developing and executing campaigns across offline and online channels.
  • Ability to evaluate the return on investment of marketing tactics.
  • Strong event and congress management skills.
  • Agency management experience.
  • Excellent verbal, written, and interpersonal communication skills, including report writing, creating and delivering presentations, and ability to tailor content, delivery, and design for a specific audience.
  • Broader functional experience in the pharmaceutical industry (e.g., customer excellence, business planning, sales training).

About the Team

The Novo Nordisk India affiliate office is located in Bangalore and has more than 1400 people working across the country in various functions. Our Marketing Department is a dynamic, creative, and collaborative team committed to data-driven strategies, customer-centric design, innovative digital practices, and delivering measurable results.

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