Senior Product Specialist

4 weeks ago


Mumbai, Maharashtra, India Medtronic Full time
Careers that Change Lives

The Senior Product Specialist is responsible for driving the downstream marketing of Neuroscience portfolio across India. This specialist will conceive marketing initiatives and collaborate with regional sales teams to ensure seamless execution. The individual will also support market development initiatives, providing exposure to the pan-Indian healthcare setup and opportunities to work closely with marketers across the globe.

Portfolio: Neuroscience

A Day in the Life
  • Develop comprehensive marketing plans, including competitive strategy, pricing strategy, sales/revenue forecasts, inventory management, and brand communication initiatives. Support the marketing strategy through setting appropriate budgets, goals, and metrics.
  • Partner with global leads to develop local marketing strategies and strategic plans for the region.
  • Inventory planning, including quarterly and yearly forecasts, and minimizing obsolescence.
  • Conduct primary/secondary research, obtain market intelligence on competitive pricing and product positioning.
  • Develop, implement, and execute marketing strategies to launch new products and technologies, including clinical messaging, physician engagement, effective pricing, and sales engagement.
  • Coordinate patient-centric initiatives, such as digital advertising, mass media publications, and strategies to achieve awareness and therapy adoption.
  • Develop and execute strategic launch plans and set 3–5-year growth targets.
  • Foster positive relationships with key opinion leaders, industry luminaries, and other partners to support therapy acceptance, therapy expansion, and safe and effective use of Medtronic CRM products.
  • Collaborate with a wide variety of internal stakeholders across legal, regulatory, clinical, PR, and R&D to drive alignment and smooth execution of marketing strategies.
  • Spend significant time on the field with sales personnel and customers to understand their perspective and ideas. Stay at the forefront of changing market dynamics and customer needs and preferences. Represent the customer during internal meetings and represent the company at advisory boards and medical congresses.
Must Have: Minimum Requirements
  • Bachelor's degree required, MBA Full Time mandatory.
  • Minimum of 5 to 8 years of relevant experience, or advanced degree with a minimum of 5 years relevant experience.
Nice to Have
  • Comfortable with handling data, MS Excel, and MS PowerPoint.
  • Comfortable delivering presentations/talks to large audiences in both online and offline formats.
  • Communication skills, both written and verbal, would be important.
  • Self-starter, proven track record delivering business results through meticulous planning and execution.
  • Customer-centricity, team orientation, and ability to prioritize would be critical for the success of the role.

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