Senior Product Strategist

3 weeks ago


Mumbai, Maharashtra, India Abbott Full time

Main Responsibilities

As a key member of the Abbott team, the Senior Product Strategist will be responsible for developing and implementing marketing and sales strategies for complex, controversial, or strategically significant products/services. This includes conducting market research, overseeing product development and design, setting prices, launching new products, and overseeing advertising campaigns to effectively market assigned products/services.

Key Responsibilities

  • Conduct market research and analyze domestic and international market trends, consumer behavior, and competitor activity to identify market opportunities for the product/service.
  • Monitor and analyze product performance and customer feedback to generate new product ideas.
  • Identify product/service changes to meet customer needs and liaise with other areas of the organization to implement these changes.
  • Prepare sales forecasts and budgets, and monitor sales volume, revenues, and costs against forecasts.
  • Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.

Qualifications

Education

Education Level: Associates Degree (± 13 years) / Masters Degree (± 18 years) in Engineering

Experience/Background

Experience: Minimum 4 years



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