Senior Product Strategist
3 weeks ago
Main Responsibilities
As a key member of the Abbott team, the Senior Product Strategist will be responsible for developing and implementing marketing and sales strategies for complex, controversial, or strategically significant products/services. This includes conducting market research, overseeing product development and design, setting prices, launching new products, and overseeing advertising campaigns to effectively market assigned products/services.
Key Responsibilities
- Conduct market research and analyze domestic and international market trends, consumer behavior, and competitor activity to identify market opportunities for the product/service.
- Monitor and analyze product performance and customer feedback to generate new product ideas.
- Identify product/service changes to meet customer needs and liaise with other areas of the organization to implement these changes.
- Prepare sales forecasts and budgets, and monitor sales volume, revenues, and costs against forecasts.
- Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.
Qualifications
Education
Education Level: Associates Degree (± 13 years) / Masters Degree (± 18 years) in Engineering
Experience/Background
Experience: Minimum 4 years
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