App Marketing Manager

3 weeks ago


Mumbai, Maharashtra, India Upstox Full time

Job Title: Performance Marketing Manager

Job Summary:

As a seasoned Performance Marketing Manager at Upstox, you will spearhead the development and execution of comprehensive performance marketing strategies to drive app downloads and user engagement. Your primary focus will be on driving user acquisition at optimal cost across all digital marketing channels.

Key Responsibilities:

  1. Develop and execute comprehensive performance marketing strategies to drive app downloads and user engagement.
  2. Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
  3. Manage end-to-end app marketing campaigns across various digital platforms.
  4. Optimise campaigns for maximum ROI through continuous testing and analysis.
  5. Monitor, analyse, and report on key performance metrics related to app marketing campaigns.
  6. Use data-driven insights to make informed decisions and adjust strategies as needed.
  7. Develop and manage the performance marketing budget, ensuring efficient allocation of resources to achieve marketing goals.
  8. Track and report on budget spend and campaign performance.
  9. Drive user acquisition strategies to increase app downloads and installations.
  10. Implement retention strategies to improve user engagement and reduce churn.
  11. Work closely with product, development, and creative teams to ensure cohesive and effective marketing strategies.
  12. Stay updated on the latest trends and best practices in app marketing and digital advertising.
  13. Identify new opportunities and channels for app promotion and growth.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
  • Minimum of 7+ years of experience in performance marketing, with a focus on app marketing.
  • Proven track record of managing successful app marketing campaigns with measurable results.
  • Strong analytical skills and experience with data-driven marketing.
  • Proficiency in marketing analytics tools and platforms.
  • Excellent communication and leadership skills.
  • Ability to work in a fast-paced, dynamic environment.


  • Mumbai, Maharashtra, India Upstox Full time

    Overview:We are seeking a highly skilled Digital Marketing Strategist to join our Growth and Marketing team at Upstox. As a key member of our team, you will be responsible for developing and executing comprehensive performance marketing strategies to drive app downloads and user engagement.Key Responsibilities:Develop and execute performance marketing...


  • Mumbai, Maharashtra, India Upstox Full time

    Job Title: Digital Marketing ManagerJob Summary: We are seeking a Digital Marketing Manager to join our Growth and Marketing team. The ideal candidate will have a strong background in performance marketing, with a focus on app marketing.Key Responsibilities:Develop and execute comprehensive performance marketing strategies to drive app downloads and user...


  • Mumbai, Maharashtra, India Digimaze Marketing Full time

    Digital Performance Marketing SpecialistAt Digimaze Marketing, we're seeking a highly skilled Search and Social Media Marketing Lead to drive our Paid Media Marketing efforts forward. The ideal candidate will have a deep understanding of performance marketing and a proven track record of success in managing campaigns across multiple channels.Key...


  • Mumbai, Maharashtra, India Action Tour Guide Full time

    Action Tour Guide Seeks a Seasoned Performance Marketing ExpertWe are looking for an experienced Mobile App marketing strategist to join our team at Action Tour Guide. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive performance marketing strategy across all platforms such as Google,...

  • Senior Specialist

    3 weeks ago


    Mumbai, Maharashtra, India Upstox Full time

    About the RoleUpstox is seeking a highly skilled Senior ASO Specialist to drive organic growth and improve app store visibility for our Upstox app in the Indian market.Key ResponsibilitiesManage the app store presence of Upstox on Google Play and iTunes, focusing on the Indian market.Develop and execute ASO strategies to enhance organic traffic, manage app...

  • Senior Specialist

    1 month ago


    Mumbai, Maharashtra, India Upstox Full time

    Job Title: Senior SpecialistUpstox is seeking a highly skilled Senior Specialist to oversee and optimize the Upstox app's presence across App Store & Play Store, focusing on the Indian market.Key Responsibilities:Manage App Store Presence: Oversee the app store optimization (ASO) for the Upstox app on Google Play and iTunes, focusing on the Indian...

  • ASO Specialist

    4 weeks ago


    Mumbai, Maharashtra, India Upstox Full time

    Job Title: ASO Specialist - Upstox App OptimizationDescription:We're seeking an experienced Senior Specialist to oversee the app store optimization (ASO) for the Upstox app on Google Play and iTunes, focusing on the Indian market. The ideal candidate will drive organic growth, improve app store visibility, and develop strategies that boost app performance...


  • Mumbai, Maharashtra, India Digimaze Marketing Full time

    About this role:We are seeking a highly skilled Digital Marketing Manager - Paid Media to join our team at Digimaze Marketing. As a key member of our performance marketing team, you will be responsible for managing our paid media campaigns across social channels, including Facebook, Google, and Twitter.Key Responsibilities:Develop and execute paid media...


  • Mumbai, Maharashtra, India Uplift People Consulting Full time

    About Uplift People ConsultingUplift People Consulting is a dynamic agency specializing in global talent search, covering multiple regions. Our innovative approach integrates global networks, AI, and advanced recruitment tools. Beyond recruitment, we engage with our audience through our podcast, newsletter, and webinars, ensuring we stay at the forefront of...


  • Navi Mumbai, Maharashtra, India ChabezTech LLC Full time

    Job Overview:ChabezTech LLC is seeking a highly skilled Lead iOS Developer with significant experience in building stock market or financial applications. The ideal candidate will have a strong background in iOS app development, with at least 3 years of experience in leading teams and a proven track record of delivering scalable and efficient mobile...


  • Mumbai, Maharashtra, India Kairos Konnect Full time

    Roles & Responsibilities :- Design backend databases, front end user interfaces and logical layers as per the business requirements.- Developed data capture and navigation desktop and mobile apps in Microsoft Power apps that connect to distribution center solutions design analytics in Power BI.- Developed data ETL modules using DAX and generated dashboards &...


  • Mumbai, Maharashtra, India Insync Marketing Full time

    Insync Marketing is seeking a highly motivated and organized individual to join our team as a Marketing Support Specialist.Provide comprehensive marketing support, including research and analysis, to drive business growth.Collaborate with internal stakeholders to develop and execute marketing strategies.Assist in event planning, coordination, and execution,...


  • Mumbai, Maharashtra, India Turtlemint Full time

    Key Responsibilities:Develop and implement comprehensive marketing strategies for our Insurance Tech Products.Understand Product Success metrics and is able to craft compelling product positioning and messaging.Create engaging content (on various retention channels - Push, In-app, Whatsapp, Email, etc.) to highlight the benefits of our products and as per...


  • Mumbai, Maharashtra, India Forever Beauty Full time

    OverviewAt Forever Beauty, we're revolutionizing the medical industry with our innovative AI-based mobile app platform. As a Medical App Product Lead, you'll be responsible for driving the market research, definition, and experience on our InhaleR training/assessment app. Our goal is to create a seamless user experience that sets us apart from the...


  • Mumbai, Maharashtra, India Alchemist Marketing & Talent Solutions Full time

    Job DescriptionWe are seeking a highly skilled Digital Marketing Strategist to join our team at Alchemist Marketing & Talent Solutions. In this role, you will be responsible for managing client relationships and developing social media strategies that drive engagement and meet client goals.Social Media Management:Create, schedule, and manage social media...

  • Mobile App Developer

    2 months ago


    Mumbai/Thane, Maharashtra, India Novo Tree Minds Full time

    Job Purpose : The purpose of the role is to strategize and manage mobile application. This includes mobile development strategy, architecture and design, technical standards and guidelines, development and maintenance. Location : GCorp, ThanePosition : DCM/CMExp : 4-6 YearsTechnical Skills :- User experience design (UXD), UI, Kotlin/Swift, Xcode IDE,...


  • Mumbai, Maharashtra, India Risosu Consulting Full time

    Job Requirements:We are seeking an experienced Senior Mobile App Developer to join our team at Risosu Consulting. The ideal candidate will have a strong background in developing hybrid mobile apps using Flutter for Android and iOS.Key Skills:- Extensive experience in developing mobile apps using Flutter for Android and iOS- Strong knowledge of Node.js for...


  • Mumbai, Maharashtra, India Digimaze Marketing Full time

    Job Role: Performance Marketing SpecialistWe are seeking a Performance Marketing Specialist to lead our paid media marketing efforts. The ideal candidate will have experience in managing performance marketing activities across Paid Social channels, including Facebook, Google, and Twitter. Additionally, they will work closely with partner agencies to...


  • Mumbai, Maharashtra, India Digimaze Marketing Full time

    Job Title: Digital Marketing Lead - Performance MediaJob Description:At Digimaze Marketing, we are looking for a skilled Digital Marketing Lead to oversee the performance of our Paid Media channels. The ideal candidate will have extensive experience in managing performance marketing activity across Paid Social platforms, including Facebook, Google, and...


  • Mumbai, Maharashtra, India Jio Full time

    Senior iOS Engineer Job DescriptionWe are looking for an experienced Senior iOS Engineer to lead our mobile app development team. As a key member of the engineering team, you will design, build, and maintain high-quality iOS applications that deliver exceptional user experiences.Main Responsibilities:iOS Application Development: Lead the development of...