App Marketing Manager
3 weeks ago
Job Title: Performance Marketing Manager
Job Summary:
As a seasoned Performance Marketing Manager at Upstox, you will spearhead the development and execution of comprehensive performance marketing strategies to drive app downloads and user engagement. Your primary focus will be on driving user acquisition at optimal cost across all digital marketing channels.
Key Responsibilities:
- Develop and execute comprehensive performance marketing strategies to drive app downloads and user engagement.
- Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
- Manage end-to-end app marketing campaigns across various digital platforms.
- Optimise campaigns for maximum ROI through continuous testing and analysis.
- Monitor, analyse, and report on key performance metrics related to app marketing campaigns.
- Use data-driven insights to make informed decisions and adjust strategies as needed.
- Develop and manage the performance marketing budget, ensuring efficient allocation of resources to achieve marketing goals.
- Track and report on budget spend and campaign performance.
- Drive user acquisition strategies to increase app downloads and installations.
- Implement retention strategies to improve user engagement and reduce churn.
- Work closely with product, development, and creative teams to ensure cohesive and effective marketing strategies.
- Stay updated on the latest trends and best practices in app marketing and digital advertising.
- Identify new opportunities and channels for app promotion and growth.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- Minimum of 7+ years of experience in performance marketing, with a focus on app marketing.
- Proven track record of managing successful app marketing campaigns with measurable results.
- Strong analytical skills and experience with data-driven marketing.
- Proficiency in marketing analytics tools and platforms.
- Excellent communication and leadership skills.
- Ability to work in a fast-paced, dynamic environment.
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