Mobile App Marketing Strategist
1 month ago
Action Tour Guide Seeks a Seasoned Performance Marketing Expert
We are looking for an experienced Mobile App marketing strategist to join our team at Action Tour Guide. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive performance marketing strategy across all platforms such as Google, Facebook, and Apple.
About the Role:
- Develop and implement a scalable performance marketing strategy that drives user acquisition and growth through paid advertising campaigns.
- Manage and optimize large-scale ad campaigns on Google Ads, Facebook Ads, and Apple Ads, with investments exceeding Rs. 1 Cr/month.
- Lead a team of performance marketing specialists and collaborate with other departments to ensure alignment and goal achievement.
- Analyze marketing data to identify trends and opportunities for improvement, providing actionable insights to stakeholders.
- Stay up-to-date on the latest trends and technologies in performance marketing, applying this knowledge to drive business growth.
Requirements:
- 4+ years of experience in performance marketing, specifically in Mobile App marketing.
- Proven track record of success in driving user acquisition and growth through paid advertising campaigns.
- Deep understanding of ad platforms, including Google Ads, Facebook Ads, and Apple Ads.
- Expertise in using AppsFlyer, Firebase, and other tools for campaign tracking and optimization.
- Strong analytical and problem-solving skills, with excellent communication and presentation skills.
- Ability to work independently and as part of a team.
What We Offer:
- A competitive salary of approximately ₹30-40 Lacs per annum, depending on experience.
- The opportunity to work with a dynamic team and contribute to the growth of a successful company.
- Ongoing professional development and training to stay ahead in the field.
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