Mobile App Marketing Strategist

1 day ago


Mumbai, Maharashtra, India Action Tour Guide Full time

Action Tour Guide Seeks a Seasoned Performance Marketing Expert

We are looking for an experienced Mobile App marketing strategist to join our team at Action Tour Guide. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive performance marketing strategy across all platforms such as Google, Facebook, and Apple.

About the Role:

  • Develop and implement a scalable performance marketing strategy that drives user acquisition and growth through paid advertising campaigns.
  • Manage and optimize large-scale ad campaigns on Google Ads, Facebook Ads, and Apple Ads, with investments exceeding Rs. 1 Cr/month.
  • Lead a team of performance marketing specialists and collaborate with other departments to ensure alignment and goal achievement.
  • Analyze marketing data to identify trends and opportunities for improvement, providing actionable insights to stakeholders.
  • Stay up-to-date on the latest trends and technologies in performance marketing, applying this knowledge to drive business growth.

Requirements:

  • 4+ years of experience in performance marketing, specifically in Mobile App marketing.
  • Proven track record of success in driving user acquisition and growth through paid advertising campaigns.
  • Deep understanding of ad platforms, including Google Ads, Facebook Ads, and Apple Ads.
  • Expertise in using AppsFlyer, Firebase, and other tools for campaign tracking and optimization.
  • Strong analytical and problem-solving skills, with excellent communication and presentation skills.
  • Ability to work independently and as part of a team.

What We Offer:

  • A competitive salary of approximately ₹30-40 Lacs per annum, depending on experience.
  • The opportunity to work with a dynamic team and contribute to the growth of a successful company.
  • Ongoing professional development and training to stay ahead in the field.


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