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Digital Marketing Manager

1 month ago


Mumbai, Maharashtra, India Upstox Full time

Job Title: Digital Marketing Manager

Job Summary: We are seeking a Digital Marketing Manager to join our Growth and Marketing team. The ideal candidate will have a strong background in performance marketing, with a focus on app marketing.

Key Responsibilities:

  1. Develop and execute comprehensive performance marketing strategies to drive app downloads and user engagement.
  2. Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
  3. Manage end-to-end app marketing campaigns across various digital platforms, including Google Ads, Facebook Ads, Apple Search Ads, and programmatic advertising.
  4. Optimise campaigns for maximum ROI through continuous testing and analysis.
  5. Monitor, analyze, and report on key performance metrics related to app marketing campaigns.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
  • Minimum of 7+ years of experience in performance marketing, with a focus on app marketing.
  • Proven track record of managing successful app marketing campaigns with measurable results.

About the Team: You will work in the Growth and Marketing team, closely collaborating with the Product and Tech teams.