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Digital Marketing Manager

1 month ago

Mumbai, Maharashtra, India Logicserve Digital Pvt Ltd Full time
About the Role

We are seeking a skilled Digital Marketing Manager to join our team at Logicserve Digital Pvt Ltd. As a key member of our marketing department, you will be responsible for managing and executing paid search campaigns across various platforms.

Key Responsibilities
  • Manage, review, and optimize daily account responsibilities associated with Google Ads, Bing, and other search platforms for a diverse range of clients.
  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other vital account metrics.
  • Develop and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other aspects of paid search in line with client objectives.
  • Oversight and management of new paid search campaigns, ad groups, and accounts, as well as aiding in the creation of paid search marketing initiatives.
  • Provision of weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Communication of project development, timelines, and results to the team and management.
Requirements
  • Paid search experience with a strong understanding of Google Ads and Bing.
  • Ability to analyze data, identify trends, and develop effective strategies.
  • Excellent communication and project management skills.
  • Experience with Microsoft Office and Google Suite.
  • A degree in Marketing or a related field.
What We Offer
  • A competitive salary of ₹8-12 lakhs per annum based on location and experience.
  • A dynamic and supportive work environment.
  • Ongoing training and professional development opportunities.
  • A chance to work with a variety of clients and projects.