Digital Marketing Strategist

2 weeks ago


Mumbai, Maharashtra, India Upstox Full time

Overview:

We are seeking a highly skilled Digital Marketing Strategist to join our Growth and Marketing team at Upstox. As a key member of our team, you will be responsible for developing and executing comprehensive performance marketing strategies to drive app downloads and user engagement.

Key Responsibilities:

  • Develop and execute performance marketing strategies to drive app growth and user acquisition
  • Manage end-to-end app marketing campaigns across various digital platforms
  • Analyze and optimize campaigns for maximum ROI through continuous testing and analysis
  • Monitor, analyze, and report on key performance metrics related to app marketing campaigns
  • Collaborate with cross-functional teams to align marketing efforts with overall business objectives

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field; MBA preferred
  • Minimum 7+ years of experience in performance marketing, with a focus on app marketing
  • Proven track record of managing successful app marketing campaigns with measurable results
  • Strong analytical skills and experience with data-driven marketing
  • Proficiency in marketing analytics tools and platforms (e.g., Google Analytics, Adjust, Appsflyer)

About the Role:

This is a challenging and rewarding opportunity for a highly motivated and experienced digital marketing professional to drive growth and success for our mobile apps. If you have a passion for performance marketing and a proven track record of delivering results, we encourage you to apply.

What We Offer:

  • A competitive salary of ₹1,200,000 per annum
  • A dynamic and supportive work environment
  • Opportunities for career growth and development

Contact Information:



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