Lead Programmatic Buyer

4 days ago

Palakkad, Kerala, India beBeeDigital Full time ₹ 90,00,000 - ₹ 1,20,00,000
Programmatic Buying Lead

Seeking a seasoned digital marketing expert to lead our programmatic buying efforts. As an account manager/group head, you will be responsible for developing and executing digital marketing strategies that drive awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.

Key Responsibilities
  1. Develop Digital Marketing Roadmaps: Create comprehensive digital marketing roadmaps and proposals for clients using DV360, including awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.
  2. Manage App Campaigns: Optimize app campaigns on DV360, focusing on reach, install, and conversion rates. Link App Analytics platform to DV360 for enhanced tracking capabilities.
  3. Ad Tag Creation and Tracking: Develop different ad tags and floodlight tags in CM/DV360 for campaign conversions, audience activity, and integration with various platforms.
  4. Cross-Functional Collaboration: Collaborate with internal teams to ensure seamless implementation of tracking mechanisms.
  5. Client Account Management: Manage display, TrueView, video, and search campaigns on DV360/CM/Google Ads platform.
  6. Account Monitoring and Optimization: Monitor daily and monthly account performance, identifying opportunities for optimization and implementing strategies to improve budget caps, campaign pacing, lost bidding, impression share, and other key metrics.
  7. Creative Support and Communication: Provide creative design team support with ideas for copy and graphical ad templates, including VAST, Rich Media, HTML5, static display creatives. Communicate campaign achievements to clients/PIC, ensuring alignment with predefined goals.
  8. Reporting and Auditing: Generate relevant reports at three stages of the campaign: before, during, and after. Audit advertising accounts, identifying gaps in existing structures and targeting.
  9. Programmatic Campaign Planning and Execution: Plan, execute, and manage programmatic campaigns across digital channels.
  10. Performance Analysis: Understand performance across digital channels, with a preference for experience working on performance-based campaigns.

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