State Customer Marketing Executive
5 days ago
Job Description:
We are seeking an experienced State Customer Marketing Executive to join our team. As a State Customer Marketing Executive, you will be responsible for driving customer marketing efforts in your assigned state.
Responsibilities:
- Outlet Management: Oversee the management of outlets, ensuring they are equipped to meet customer needs and expectations.
- Market Research: Conduct market research to evaluate and finalize outlet locations.
- Installation and Maintenance: Ensure installations and maintenance at vendor outlets, including acknowledgement and clearance of bills as per PO.
- Beat Finalization: Finalize beat as per switch promotion plan for outlet mapping and ensure deployment of promotional elements and gifts at outlets as per activity calendar.
- Innovation and Development: Work towards development and innovations in signage elements, such as racks, main shop signage, and gondolas.
- TSEs and TLs Scores: Collate and update TSEs & TLs monthly scores in online and offline portal.
- Contract Preparation: Prepare and supervise contracts for rental outlets and get their approval through the legal team.
- Documentation and Monitoring: Ensure accurate documentation, supervision, and monitoring of challans, in and out stock register, bills, POs, GRAs, PR, and attendance of sales team.
- POSMs and Display Units: Plan and execute POSMs, display units, shelf shares for branding and merchandising as per contract and get required sign-off for PO payments.
- Brand Communication and Visibility: Help SCMM develop brand communication options at various channels as per brand imperatives.
- Visibility Strategy: Execute agrees visibility strategy and track and monitor visibility execution.
- Outlet Selection: Responsible for the choice of outlets for implementation along with the sales team.
- Consumer Engagement: Use outlets as media vehicles to drive seamless route to consumer effectiveness by building brand visibility, imagery, creating demand through consumer winning activations leveraging USL portfolio for effective sell-in & sell-out.
- Budget Management: Coordinate with the manpower agency for various activities, eg claim settlement etc.
- Analytics: Monitor and report performance to the Customer Marketing Manager and support in defining actionable learning for improvement.
- Promoter Training: Provide feedback to the regional marketing team and sale team for improvement based on the competitor analysis and performance wrt the plan.
- Training and Development: Train promoters for optimum performance.
- Sales Team Alignment: Ensure the sales team is aligned to the marketing activity and standards through regular communication and formal meetings.
Requirements:
To be successful in this role, you will need:
- Strong customer marketing skills;
- Excellent communication and interpersonal skills;
- Ability to work independently and as part of a team;
- Proven problem-solving and analytical skills;
- Strong attention to detail and organizational skills.
What We Offer:
We offer a competitive salary and benefits package, including:
- Opportunities for professional growth and development;
- A dynamic and supportive work environment;
- Recognition and rewards for outstanding performance.
How to Apply:
If you are a motivated and results-driven individual who is passionate about customer marketing, please submit your application, including your resume and cover letter, to us. We look forward to hearing from you
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