Director of Customer Advocacy

7 days ago

Bellary, Karnataka, India beBeeInnovation Full time ₹ 80,00,000 - ₹ 2,00,00,000

Loyalty Program Manager Role Summary

The objective of this position is to lead the development and implementation of a loyalty program aimed at enhancing the expertise and project success of façade & window fabricators operating in small and medium-sized projects.

Key Responsibilities:

  • Loyalty Program Strategy & Execution
  • Create and implement loyalty initiatives focused on technical certification, advanced training, exclusive digital resources, and collaborative innovation platforms that promote fabricator expertise and project success without relying on price discounts.
  • Drive Digital Engagement & Enablement
  • Lead the deployment of digital tools empowering fabricators to optimize project delivery and showcase professionalism and technical expertise.
  • Generate and Utilize Consumer & Fabricator Insights
  • Establish systems to capture qualitative insights from façade & window fabricators and end-users, including project & product feedback, evolving technical needs, and market trends.
  • Leverage these insights to refine value propositions such as technical support offerings, digital capabilities, and innovation initiatives, thus reinforcing loyalty through relevant & impactful solutions at scale.
  • Certification & Capability Building
  • Develop tiered certification programs recognizing fabricators for excellence in both technical expertise and professionalism, cementing their market leadership and reinforcing brand advocacy.
  • Support to Field Marketing Team

Provide enablers to the Field Marketing team to build sustained, consultative relationships with fabricators, providing strategic technical guidance, early access to new innovations, and platforms for peer collaboration and knowledge sharing.

  • Program Performance Tracking & Reporting
  • Use CRM systems and digital analytics to monitor engagement, gather feedback, track KPIs to produce actionable reports to optimize loyalty initiatives.

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