Marketing Strategist

1 week ago

Davangere, Karnataka, India beBeeperformance Full time ₹ 8,00,000 - ₹ 12,00,000
Senior Performance Marketing Executive

This role requires a seasoned marketing professional to lead our digital performance marketing practice.

  • Paid Media Strategy & Execution:
    • Develop ROI-focused strategies across Google Ads, Facebook/Meta, and other performance platforms.
  • Campaign Management:
    • Oversee end-to-end campaign planning, optimization, testing, and scaling to exceed performance KPIs.
  • Client Management:
    • Serve as the primary point of contact for key accounts; build trust, present insights, and provide strategic recommendations.
  • Team Leadership:
    • Mentor and manage junior team members; oversee external contractors to ensure quality execution.
  • Performance Analysis:
    • Monitor campaign metrics, conduct deep-dive analyses, and generate actionable insights and reports.
  • Budget Optimization:
    • Allocate and optimize budgets across multiple platforms to maximize ROI.
  • Cross-functional Collaboration:
    • Partner with creative, content, and account management teams to align campaign messaging with broader client strategies.
Requirements
  • 5–7+ years of hands-on performance marketing experience with proven success in scaling paid media campaigns.
  • Advanced knowledge of Google Ads, Meta Ads Manager, and Campaign Manager.
  • Certifications in Google Ads, Meta Blueprint, or Ads.
  • Strong understanding of attribution models, A/B testing, and conversion rate optimization.
  • Bachelor's degree in Marketing, Business, or related field.
  • Proficiency with analytics and project management tools (e.g., Google Analytics, Looker Studio, HubSpot, Asana, etc.).
Benefits

This role offers a dynamic work environment, opportunities for growth and development, exposure to diverse and dynamic industries, and ongoing training and mentorship.

We're looking for someone who is passionate about performance marketing and has a strong track record of driving results. If you're a motivated and talented marketer who is looking for a new challenge, we encourage you to apply.

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