Strategic Customer Insights Lead

4 days ago

Chennai, Tamil Nadu, India beBeeAnalytics Full time ₹ 1,80,00,000 - ₹ 2,01,00,000
Job Title

A senior business analyst position is available to lead customer and business analytics initiatives at the heart of data-driven decision-making.

This role will shape promotion strategies, customer engagement, loyalty measurement, and advanced analytics adoption.

Key Responsibilities
  • Develop business insights in areas such as promotion effectiveness, elasticity, and customer engagement.
  • Define and operationalize KPIs that measure customer lifecycle health, retention, and loyalty.
  • Prioritize the analytics backlog, balancing quick wins with deep-dive strategic analyses.
  • Mentor analysts in methodology, prioritization, and problem-solving.
  • Explore AI/ML tools to improve customer segmentation, churn prediction, and self-serve analytics.
  • Collaborate with IT and data engineering teams to strengthen data infrastructure, governance, and quality standards.
  • Communicate insights clearly to leadership and cross-functional teams.
Requirements
  • 6+ years of experience in business insights, analytics, or customer intelligence, preferably in B2C retail, lifestyle, or e-commerce.
  • Strong track record in building and operationalizing customer metrics (e.g., retention, repeat, churn, CLTV).
  • Hands-on expertise with analytics tools, dashboards (Power BI, Tableau, or similar), and SQL.
  • Experience in leading a small analytics team or mentoring analysts.
  • Exposure to AI/ML applications in CRM such as churn prediction, propensity models, and uplift modeling is a strong plus.
  • Strong stakeholder management and communication skills to translate data into business action.
Why Join Us
  • Shape customer retention, loyalty, and engagement strategy with data at the core.
  • Lead high-visibility projects that directly impact growth and revenue.
  • Work in a culture that values innovation, ownership, and data-driven decision-making.

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