
Strategic Data Insights Manager
2 days ago
About this role:
We are seeking a Senior Marketing Analyst to join our team. As a senior marketing analyst, you will play a crucial role in helping us make informed business decisions through data-driven insights.
Responsibilities include:
- Validating and auditing data across platforms to ensure accuracy and consistency
- Telling stories with data by extracting meaningful metrics, synthesizing insights, and making recommendations that guide marketing strategy
- Presenting performance insights to various stakeholders
- Designing and building reporting infrastructure using Business Intelligence tools
This is an excellent opportunity for someone who wants to work with a dynamic team and contribute to the success of our organization.
Requirements:
- 5+ years of B2B marketing experience focused on analytics or BI
- Strong analytical skills with SQL and spreadsheets (ETL experience preferred)
- Experience consolidating marketing data from different platforms to derive insights
- Proven expertise in BI tools (ideally Power BI), including designing and building dashboards from scratch
Preferred Skills:
- Background in account-based marketing (ABM)
- Experience with lead scoring or attribution modeling
- Familiarity with tools like GA4, Dreamdata, and Demandbase
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