
Digital Marketing Performance Specialist
2 days ago
Digital Marketing Performance Specialist
Job Description:About our company: We are a beauty products brand that brings salon-quality products to the digital-first consumer, combining innovation, performance, and a deep understanding of modern beauty needs.
We're looking for a data-driven Digital Marketing Performance Specialist to drive our digital growth across various platforms. You will plan, execute, and optimize campaigns, analyze results, and scale revenue while improving ROI and customer acquisition.
- Plan and run campaigns across digital platforms.
- Manage budgets and optimize for revenue, CAC, and ROAS.
- Conduct A/B tests on creatives, copies, audiences, and funnels.
- Track performance metrics and generate actionable insights.
- Implement retargeting and remarketing strategies.
- Optimize visibility and campaigns for better conversions.
- Coordinate with brand and design teams for high-performing creatives.
- Recommend improvements to enhance campaign effectiveness and growth.
Experience: 3-6 years in digital marketing (D2C/e-commerce preferred).
Skills: Hands-on with Meta Ads, Google Ads, AMS, Google Analytics, AppsFlyer, or similar analytics tools.
Qualifications: Proven ability to scale campaigns and improve ROAS.
Personality: Self-starter with ownership and execution focus, comfortable in a fast-paced environment, and passionate about digital marketing trends and performance optimization.
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