Digital Marketing Specialist

3 days ago

Mysore, Karnataka, India beBeeMarketing Full time ₹ 6,00,000 - ₹ 12,00,000

About Us:

We are a leading Integrated communications agency, specializing in digital strategy and marketing approach across paid, earned, and owned platforms.

Our vision is to exceed expectations at every stage with a clear focus on brand impact. We offer full services in Digital and Communication Solutions, combining Strategy, Process, and Trends to build brands and turn customers into advocates.

Responsibilities

  • Develop and implement campaigns across Google Ads (Search, Display, PMax, Shopping, YouTube) and Meta Ads (Facebook & Instagram).
  • Drive performance-driven campaigns to achieve business objectives.
  • Manage and optimize Google Merchant Center feeds.
  • Set up and maintain accurate tracking using Google Tag Manager (GTM).
  • Monitor, analyze, and report campaign performance using Google Analytics and other reporting tools.
  • Manage campaign budgets, targeting, and bidding strategies to maximize ROI.
  • Stay updated with the latest trends, features, and best practices in performance marketing.

Requirements

  • 1 to 2 years of proven experience in managing Google & Meta Ads campaigns.
  • Hands-on experience with GTM, Shopping Ads, and campaign reporting.
  • Strong knowledge of performance marketing, analytics, and digital advertising platforms.
  • Excellent analytical and numerical skills with a data-driven mindset.
  • Ability to manage multiple campaigns, budgets, and performance goals effectively.
  • Strong attention to detail and passion for achieving measurable results.

Key Features

  • Digital Strategy and Marketing Approach
  • Paid, Earned, and Owned Platforms
  • Campaign Development and Implementation
  • Campaign Performance Analysis and Reporting
  • Google Ads and Meta Ads Management
  • Google Merchant Center Feed Optimization
  • Google Tag Manager Configuration
  • Performance-Driven Campaigns
  • Budget Management and ROI Maximization

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