Mobile Growth Strategist

6 days ago

Kurnool, Andhra Pradesh, India beBee Careers Full time ₹ 12,00,000 - ₹ 14,00,000
User Acquisition Specialist

About the Role

We are seeking a skilled User Acquisition Specialist to lead paid growth across Android, iOS, and Facebook Instant Games. You will be responsible for planning, executing, and continuously optimizing paid UA campaigns across multiple channels.

As a key member of our team, you will analyze deep-funnel metrics and adjust strategy based on true value generation. You will also collaborate with product teams on monetization strategies, funnel optimization, and LTV-boosting features.

The ideal candidate will have 2+ years of experience in UA in casual mobile games or performance marketing with a strong ROAS mandate. They will also have deep expertise with Meta Ads, Google App Campaigns, and rewarded video networks.

Key Responsibilities:

  • Plan, execute, and optimize paid UA campaigns across multiple channels.
  • Analyze deep-funnel metrics and adjust strategy based on true value generation.
  • Collaborate with product teams on monetization strategies, funnel optimization, and LTV-boosting features.
  • Develop and manage budgets to maximize ROAS.
  • Run sophisticated creative testing and iterate on high-performing ad types.
  • Build robust attribution models and cohort analyses using AppsFlyer, Adjust, or similar tools.

Requirements:

  • 2+ years of UA experience in casual mobile games or performance marketing with a strong ROAS mandate.
  • Deep expertise with Meta Ads, Google App Campaigns, and rewarded video networks.
  • Track record of scaling UA with positive unit economics.
  • Strong analytical mindset with fluency in Excel, cohort models, CAC/LTV analysis, and predictive ROAS models.
  • Familiarity with attribution platforms (AppsFlyer, Adjust) and key metrics (ARPU, ARPDAU, retention).
  • Experience running campaigns on both Android and iOS; comfort with SKAN and IDFA constraints.

What We Offer:

  • Competitive salary + equity.
  • High ownership role focused on scaling games profitably.
  • Remote-first culture with flexible hours.
  • Work with a sharp, driven team that values experimentation and results.
  • Access to real-time data, automation tools, and budget autonomy to execute fast.

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