Food Brand Developer

7 days ago


Anantapur, Andhra Pradesh, India beBeeBrandManager Full time ₹ 18,00,000 - ₹ 22,00,000

Drive business growth through brand development, leveraging digital and retail platforms to establish market presence.

Cultivate strong consumer connections and drive business impact through integrated marketing campaigns and strategic brand positioning.

Key Responsibilities & Accountability:

Develop and Implement Brand Strategy:

Define and execute brand value proposition and market positioning.

Marketing Campaigns:

Design and manage ATL, BTL, digital, influencer, PR, and out-of-home marketing initiatives.

Consumer Insights and Analytics:

Manage market research and generate actionable insights on brand health.

E-commerce and D2C Management:

Maintain brand presence on direct-to-consumer platforms and e-commerce/quick commerce marketplaces.

Budgeting and Planning:

Track ROI and ensure measurable outcomes.

Functional Competencies:

Brand Strategy & Positioning

Integrated Marketing Execution

Consumer Insights & Analytics

E-commerce & D2C Management

Budgeting & Planning

Job Specification:

Requirements:

A minimum of 4-5 years of experience in brand management/marketing (preferably in Foods, Personal Care, or Home Care categories).

Degree in Marketing, Brand Management, or related field.


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