Women's Wellness Advocate

5 days ago

Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

About Nua:

Nua is a direct-to-consumer (D2C) brand transforming women's wellness in India.

Starting with our innovative, chemical-free and fully customizable sanitary pads, we are

on a mission to develop holistic and personalized solutions for solving real problems that women face.

We do this by building a wellness platform with great products, an impactful community and a

personalized customer experience. With a growing community of over 10 lakh women, we are already

India's largest and most engaged digital-first FemTech brand. 

Our story began with a pad. And not just any pad that could be picked off the shelves but one that

was truly thought around a woman's needs. Since then, we have grown multi-fold with innovative,

inclusive and effective products that are Made Safe certified and backed by science. We continue to

co-create products with our community and fuel the D2C revolution through deep consumer insights

and investments in technology. Leadership and Vision

  • With a strong vision to make a difference in women's lives, our leadership team is dedicated to drive growth and innovation.
  • As a Product Marketing - Executive, you will be responsible for leading cross-functional teams and developing marketing strategies to drive engagement and repeat purchases.

The Role

Are you passionate about creating real impact in a fast-paced environment? Do you want to join a dynamic team that is committed to making a difference in women's lives?

Key Responsibilities

  • Develop feature positioning and messaging that clearly communicates the value proposition of our website.
  • Plan and execute multi-channel marketing campaigns across digital and offline channels to drive engagement and repeat purchases.
  • Conduct user research to gather insights from surveys, interviews, and data analysis to optimize marketing efforts.
  • Collaborate with Product, Engineering, Brand, and Customer Success teams to align research findings with feature positioning and improve user experience.
  • Determine the level of marketing amplification required, including the intensity and breadth of campaign efforts.
  • Finalize creative briefs including messaging, target audiences, and channel strategy.
  • Identify key user segments relevant to the feature and create personas that highlight their pain points and opportunities.
  • Develop differentiated messaging strategies, leveraging competitive analysis to enhance the feature's value proposition.
  • Track key performance indicators (KPIs) such as adoption rate, engagement, and retention immediately post-launch.
  • Leverage data to refine messaging and campaigns, ensuring optimal performance and impact.

Qualifications

  • Product Marketing Expertise: 2+ years of experience in consumer product marketing, with a proven track record of leading go-to-market strategies for new features or products.
  • Experience in B2C, preferably D2C brands.
  • Strategic Planning & Execution: Demonstrated ability to lead cross-functional alignment and develop detailed GTM strategies from concept to launch.
  • Consumer Insights: Experience in using data and research to craft user personas and develop targeted marketing strategies.
  • Messaging and Positioning: Strong ability to develop compelling messaging and narratives for diverse user segments.
  • Analytical Skills: Ability to define and track KPIs, analyze performance data, and adjust strategies to optimize results.

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