Senior PPC Strategist
2 weeks ago
About the Role:
We are seeking a highly skilled Senior PPC Strategist to join our team at Colan Infotech Pvt Ltd. In this role, you will be responsible for developing and executing winning PPC campaigns across various platforms to achieve targeted marketing goals.
Key Responsibilities:
- Develop and execute winning PPC campaigns across various platforms (e.g., Google Ads, Bing Ads) to achieve targeted marketing goals.
- Optimize campaigns for performance and maximize return on investment (ROI).
- Analyze large datasets and generate actionable insights to inform campaign strategies.
- Stay current on PPC best practices, bidding strategies, and platform-specific requirements.
- Create compelling ad copy that resonates with target audiences and drives conversions.
- Report on campaign performance metrics to stakeholders, including clear explanations of complex data.
- Manage PPC budgets effectively and ensure efficient allocation of resources.
Requirements:
- 5+ years of experience in PPC campaign management, ideally in a leadership role.
- Proven track record of success in driving results through paid search advertising.
- Strong analytical skills with the ability to interpret large data sets and identify trends.
- Indepth knowledge of PPC best practices, bidding strategies, and platform-specific requirements (e.g., Google Ads, Bing Ads).
- Excellent communication and presentation skills, capable of conveying complex ideas to both technical and non-technical audiences.
- Strong organizational and project management skills with the ability to prioritize tasks and meet deadlines.
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