Senior Digital Marketing Strategist

16 hours ago


Chennai, Tamil Nadu, India TVS Credit Services Ltd. Full time

Unlock your potential in a dynamic and innovative environment at TVS Credit Services Ltd.

We are seeking a highly skilled Senior Digital Marketing Strategist to drive our digital marketing initiatives and contribute to the growth of our organization.

Job Summary

This is an exceptional opportunity for a seasoned digital marketing professional to lead our digital marketing efforts, develop and execute comprehensive strategies, and leverage data-driven insights to optimize campaigns and inform future marketing strategies.

About the Role

As a Senior Digital Marketing Strategist, you will be responsible for:

  • Designing and executing end-to-end digital marketing strategies to support demand generation and branding goals
  • Driving strategic direction and execution of digital marketing initiatives across various channels
  • Leveraging cutting-edge tools and technologies to deliver highly accurate analytics and actionable insights
  • Collaborating with cross-functional teams to ensure cohesive and integrated approach to digital marketing initiatives
  • Developing and managing digital marketing budgets, including allocation of resources across various channels and campaigns

Requirements

To succeed in this role, you will need:

  • MBA – Marketing Tier II or III B-School degree
  • 15+ years of proven experience in digital marketing, with a focus on MarTech, Performance Marketing, Analytics Marketing, and Growth Marketing techniques
  • Strong knowledge and experience with various MarTech platforms, tools, and solutions
  • Demonstrated success in driving customer acquisition, engagement, and revenue growth through digital marketing campaigns
  • Proficiency in leveraging data and analytics to drive insights and inform marketing strategies
  • Excellent understanding of digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and mobile marketing

What We Offer

TVS Credit Services Ltd. offers a competitive salary of $120,000 - $180,000 per annum, along with a range of benefits and opportunities for professional growth and development.



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