Digital Content Director

4 days ago


Chennai, Tamil Nadu, India AssetPlus Full time

Job Title: Digital Content Director

About AssetPlus:
We're a leading financial services company seeking a seasoned Digital Content Director to drive the development and execution of our digital content strategy. As Digital Content Director, you'll be responsible for creating engaging content that resonates with our target audience and drives business results.

Estimated Salary: $90,000 - $140,000 per annum (dependent on experience)

About the Role:
This is an exciting opportunity for a skilled professional to lead the creation and implementation of digital content that drives business growth, increases visibility, and enhances engagement. As Digital Content Director, you'll oversee the entire digital content lifecycle, from ideation to execution, ensuring consistency and quality across all platforms. You'll also spearhead the planning and execution of digital content distribution plans to maximize reach and engagement.

Responsibilities:
- Develop and execute a comprehensive digital content strategy that aligns with business objectives and drives business growth
- Oversee the entire digital content lifecycle, from ideation to execution, ensuring consistency and quality across all platforms
- Spearhead the planning and execution of digital content distribution plans to maximize reach and engagement
- Manage a team of content writers, graphic designers, and video editors, providing creative direction to ensure high-quality content
- Collaborate with cross-functional teams to ensure alignment with broader business objectives
- Stay ahead of industry trends and adapt content strategies to maintain a leadership position in the market
- Drive SEO excellence by leveraging advanced keyword research, on-page optimization, and link-building tactics

Must-Have Qualifications:
- 5+ years of experience in digital content creation, strategy development, and distribution across various platforms
- Experience in digital content amplification strategies and performance monitoring across multiple channels
- Prior experience leading and managing a team of content writers
- Strong understanding of Mutual Funds, Insurance, and Personal Finance
- Excellent writing and editing skills, with a strong creative flair
- Proficiency in both written and spoken Hindi is a must



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