Digital Marketing Director

2 days ago


Chennai, Tamil Nadu, India Saaki Argus & Averil Consulting Full time
About Saaki Argus & Averil Consulting

At Saaki Argus & Averil Consulting, we are a forward-thinking organization dedicated to delivering innovative solutions in the digital landscape. Our team is passionate about creating engaging experiences that drive growth and success for our clients.

Role Overview

We are seeking a highly skilled Digital Marketing Director to join our team. This key role will be responsible for leading our performance marketing efforts, ensuring maximum ROI and driving business growth through effective campaign management and strategy development.

Job Description

The successful candidate will have extensive experience in digital marketing, with a focus on performance marketing, content strategy, and campaign management. They will be responsible for developing and implementing comprehensive performance marketing strategies aligned with business goals, managing and optimizing digital marketing campaigns across SEM, SEO, paid advertising (PPC, Display), SMM, and email marketing for lead generation.

Key responsibilities include:

  • Developing and implementing performance marketing strategies to drive business growth
  • Managing and optimizing digital marketing campaigns to ensure maximum ROI
  • Leading the selection and management of digital marketing agencies and vendors
  • Overseeing campaign budgeting, allocation, and optimization
  • Implementing A/B testing methodologies to improve campaign performance
  • Collaborating with the sales team to ensure seamless lead handovers

The ideal candidate will have:

  • 10+ years of experience in digital marketing, with a focus on performance marketing
  • Proven track record of driving business growth through effective campaign management and strategy development
  • Strong leadership skills, with experience in team handling and management
  • Excellent communication and analytical skills
Salary Information

We offer a competitive salary range of $120,000 - $180,000 per annum, commensurate with experience.

Benefits

In addition to a competitive salary, we offer a range of benefits, including:

  • A generous health insurance package
  • A 401(k) retirement plan with company match
  • A flexible work-from-home policy
  • Professional development opportunities
Requirements

To be considered for this role, you must have:

  • A Bachelor's degree in Marketing or a related field
  • 10+ years of experience in digital marketing, with a focus on performance marketing
  • Proven track record of driving business growth through effective campaign management and strategy development
  • Strong leadership skills, with experience in team handling and management


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