Digital Marketing Strategist

6 days ago

Chennai, Tamil Nadu, India beBeeDigitalMarketing Full time
Job Description

We are seeking a skilled Digital Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and executing digital marketing strategies that drive business growth and customer engagement.

Key Functional Areas of Responsibility:

  • Develop and implement keyword research strategies to optimize existing content and uncover new opportunities.
  • Provide SEO analysis and recommendations to improve website structure and elements.
  • Collaborate with the content development team to create engaging content that aligns with SEO goals.
  • Administer search engine programs (XML sitemaps, shopping feeds, and webmaster tools) to ensure diagnostic reporting on client projects.
  • Help create and support marketing content for social media purposes, including customer videos, briefs, case studies, blog posts, and analyst posts.
  • Implement link building campaigns in coordination with client SEO goals.
  • Assist in developing and executing communication/content strategies via social communities in coordination with SEO goals.
  • Stay up-to-date with industry trends and developments in SEO, search engines, social media, and internet marketing.
  • Research and administer social media tools to support clients' social media strategy.
  • Monitor and analyze web analytics dashboards, reports, and key reporting tools to identify areas of importance.
  • Monitor and evaluate search results and performance across major search channels.
  • Communicate project development, timelines, and results to the team and management.
  • Collaborate with other team members to meet client goals.

Professional Competencies:

  • Passion for digital marketing and SEO.
  • Ability to think creatively and resolve problems effectively.
  • Attention to detail and ability to multi-task in a deadline-driven atmosphere.
  • Excellent communication and articulation skills.
  • High levels of integrity, autonomy, and self-motivation.

Required Skills and Qualifications:

  • Proficiency in MS Excel, PowerPoint, and Word.
  • Experience with website analysis using analytics tools, including Google Analytics.
  • Experience working with popular keyword tools, such as Google Keyword Planner.
  • Experience working with social media analysis tools for Facebook, LinkedIn, Twitter, and Google+.
  • Certification in AdWords or Digital Marketing.
  • Graduate or Postgraduate degree.
  • Good spoken and written English language skills.

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