Senior HubSpot Developer for Global Content and Marketing Platforms

2 weeks ago

Pune, Maharashtra, India BetaCraft Full time

BetaCraft, a leading technology-driven software company, is seeking an experienced Senior HubSpot Developer to join our team.

We value passion and craftsmanship while building innovative software solutions. As a key member of our team, you will have the opportunity to work on cutting-edge projects, collaborate with global experts, and enhance your skills in writing better software.

About BetaCraft

We are a tech-savvy company providing solutions and outsourcing services to businesses worldwide. With over 10+ years of experience, we have built a strong foundation in web and mobile product development, leveraging world-class processes and practices.

We take pride in instilling great technology into emerging businesses through expert advice and valuable insights. Our mission is to empower entrepreneurs with top-notch products that meet their unique needs.

Your Role

We are looking for a skilled developer responsible for designing, developing, and optimizing our HubSpot platform. This role involves creating seamless website and landing page experiences, as well as contributing to marketing automation strategies to boost user engagement and streamline operations.

Main Responsibilities

  • Develop and maintain websites using HubSpot's CMS Hub, ensuring optimal performance and user experience.
  • Create and optimize HubSpot landing page templates, managing integrations with other platforms.
  • Maintain and enhance the HubSpot site, utilizing strong HTML, CSS, and JavaScript skills for front-end development and customization within the HubSpot ecosystem.
  • Perform Hubspot Administration activities, supporting onboarding new employees to the HubSpot portal.
  • Customize HubSpot's quote creation functionality Business Unit wise/Product wise.

Marketing Automation Expertise

  • Create and manage landing pages, forms, workflows, and email campaigns, including template designs (emails and landing pages), calls-to-action, etc within the HubSpot platform.
  • Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc).
  • Measure results and optimize lead nurturing workflows for these segments to convert leads into customers.
  • Work to minimize list decay and unsubscribes while increasing email sends productivity.
  • Develop tests and optimize results.
  • Establish and maintain scalable processes that ensure campaign and lead management best practices.
  • Analytical skills are suitable for campaign measurement and knowledge of crucial marketing campaign metrics.
  • Create reports and dashboards at BU level and for marketing.

Requirements and Qualifications

  • A minimum of 2 years of extensive experience with HubSpot or PHP experience.
  • Proficiency in HTML, CSS, JavaScript, HubDB, and HubL.
  • Strong understanding of implementing HubSpot CMS standards, including branding colors and logotypes.
  • Awareness of brand and corporate identity principles.
  • Experience working with global content or marketing platforms that support multiple languages.
  • Experience with Github login integrations, Stripe integrations and OAuth/OAuth2 based system Authentication
  • Previous experience collaborating with external website development agencies.
  • Familiarity with project management tools such as Asana, Basecamp, or JIRA.

What We Offer

Competitive salary: $80,000 - $110,000 per year, depending on location and experience.

A dynamic and creative work environment, opportunities for professional growth and development, a collaborative culture that values innovation and quality, competitive salary and benefits, travel sponsorship for international technical conferences if your talk gets selected, and a craftsmanship culture that loves learning.

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