Senior Marketing Strategist
1 week ago
We are seeking a skilled Senior Marketing Strategist to join our team at Goken America in the United States. This is an exciting opportunity to drive brand growth and develop strategic marketing plans that align with our business objectives.
About the Role- The ideal candidate will have 5-7 years of experience in marketing, with a strong background in research, data analysis, and campaign execution.
- They will be responsible for conducting market research to identify trends and opportunities, and developing actionable insights to inform marketing strategies.
- The Senior Marketing Strategist will work closely with cross-functional teams, including sales, product development, and customer success, to ensure alignment and effective communication.
- Key responsibilities include creating and executing marketing campaigns, managing budgets, analyzing performance metrics, and providing regular reporting to stakeholders.
Goken America is a leading engineering services company with a global presence. We offer a range of services, including product development, manufacturing, and supply chain management. Our mission is to deliver high-quality services that meet the evolving needs of our customers.
We are committed to fostering a culture of innovation, collaboration, and continuous learning. Our employees are encouraged to take ownership of their work, share ideas, and contribute to the growth and success of the organization.
In this role, you will have the opportunity to work on challenging projects, develop your skills and expertise, and make a meaningful impact on our business. If you are a motivated and results-driven individual who is passionate about marketing and eager to grow your career, we encourage you to apply.
Responsibilities- Conduct market research to identify trends, opportunities, and challenges in the industry
- Develop strategic marketing plans that align with business objectives and meet marketing goals
- Create and execute marketing campaigns across multiple channels, including social media, email, and content marketing
- Manage marketing budgets, track expenses, and analyze ROI
- Develop and maintain relationships with key stakeholders, including customers, partners, and suppliers
- Provide regular reporting to stakeholders, including sales, product development, and customer success
- Collaborate with cross-functional teams to ensure alignment and effective communication
- Bachelor's or Master's degree in Marketing, Business Administration, or related field
- 5-7 years of experience in marketing, with a strong background in research, data analysis, and campaign execution
- Proven track record of success in developing and executing marketing strategies that drive business growth
- Excellent communication, project management, and analytical skills
- Ability to work effectively in a fast-paced environment, prioritizing tasks and meeting deadlines
- Strong understanding of marketing principles, including segmentation, targeting, and positioning (STP)
- Familiarity with marketing automation tools, such as Marketo or HubSpot
- Experience with data analytics tools, such as Google Analytics or Tableau
$90,000 - $110,000 per year, depending on experience.
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