
Marketing Director
1 day ago
About our company, we are committed to revolutionizing education by providing high-quality learning at affordable prices. Our offline academic center is dedicated to delivering top-tier coaching for students aspiring to compete in competitive exams.
Job Role OverviewWe are seeking a dynamic professional to lead offline marketing initiatives for our Vidyapeeth centers in Durgapur. The ideal candidate will have hands-on experience in managing ATL and BTL marketing campaigns, organizing educational seminars, and building strong relationships with schools, colleges, and local stakeholders.
Key Responsibilities:- Drive student acquisition and brand awareness in Durgapur through effective offline marketing strategies.
- Plan and execute ATL activities including hoardings, radio campaigns, and newspaper ads.
- Lead BTL campaigns including pamphlet distribution, kiosk setups, street activations, and local outreach.
- Organize and manage seminars and workshops in educational institutions, ensuring alignment with business objectives.
- Collaborate with the academic and counseling teams to ensure marketing alignment with business objectives.
- Track campaign performance and optimize for better ROI.
- Manage vendor relationships and logistics for on-ground events and campaigns.
- Conduct market research to identify trends, opportunities, and competitor strategies.
- Build brand visibility and trust within the local student and parent community.
- Bachelor's degree in Marketing, Business Administration, or related field; MBA is a plus.
- 4-7 years of experience in offline marketing, preferably in the education or consumer industry.
- Proven expertise in executing ATL & BTL campaigns and educational seminars.
- Strong network in the education sector (schools, colleges, coaching institutes) in West Bengal is an advantage.
- Excellent communication, negotiation, and team management skills.
- Self-starter with the ability to work independently and drive results.
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