Digital Marketing Campaign Manager

18 hours ago

Alleppey, Kerala, India beBeeStrategist Full time ₹ 15,00,000 - ₹ 20,00,000

About this Role

We seek a marketing strategist who can develop and execute impactful campaigns, manage social media presence, and craft compelling content that resonates with our audience.

This is a senior position where you will shape the brand voice, drive engagement, and deliver measurable business results.

Key Responsibilities:Content & Communication Strategy
  • Define overall content requirements across channels:
    • push notifications
    • emailers
    • banners
    • landing pages
    • SMS
    • RCS
    • WhatsApp
    • social media
    • video scripts
    • broadcasts
  • Lead the content team in writing, editing, and proof-reading:
    • timely delivery
    • high-quality communication
  • Drive continuous improvement in CTRs, engagement, and conversions:
    • data-backed communication strategies
  • Collaborate on campaign ideation, messaging frameworks, and brand voice consistency:
Stakeholder & Alliance Management
  • Liaise with internal stakeholders to ensure timely execution of promotions:
    • alliances
    • partnerships
    • restaurant onboarding teams
  • Coordinate with alliances to plan, approve, and deliver campaigns:
    • agreed timelines
    • brand requirements
  • Ensure paid promotions and restaurant deliverables are executed without delays:
    • visibility
    • offers
    • creative collaterals
    • content amplification
  • Align content and promotional strategies with alliance commitments and partner expectations:
Social Media & Community Building
  • Manage brand presence on social platforms:
    • Facebook
    • Instagram
    • Twitter
    • emerging channels
  • Drive followership growth, engagement metrics, and ROI from community building:
    • company objectives
  • Implement innovative campaigns to enhance brand visibility and recall:
Leadership & Team Development
  • Build, mentor, and scale a team of copywriters, social media managers, and campaign executives:
  • Ensure smooth cross-functional collaboration between content, design, alliances, and performance marketing teams:
  • Foster a data-driven and creative-first culture within the team:
Requirements:
  • 5–7 years of experience in campaign management, social media leadership, and professional copywriting:
  • Strong portfolio of high-impact campaigns, social media growth, and compelling copy:
  • Hands-on experience with marketing and social media tools:
  • Analytical yet creative mindset—able to turn insights into compelling campaigns:
  • Excellent communication, leadership, and project management skills:

Nice-to-Haves:

  • Exposure to performance marketing, growth marketing, or employer branding:
  • Knowledge of SEO-driven content strategy:
  • Ability to create innovative campaigns that go beyond the ordinary:
Why Join Us:
  • Shape campaigns that make an impact:
  • Owning the brand voice and social media strategy end-to-end:
  • Collaborating in a creative, growth-oriented, and supportive environment:
  • Competitive compensation and perks for top performers:

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