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Digital Marketing Campaign Specialist
3 weeks ago
Performance Marketing Strategist
Overview:
We are seeking a skilled Performance Marketing Strategist to lead paid media campaigns across various digital platforms.
Key Responsibilities:
- Develop and execute paid campaign strategies on Google Ads, Meta Ads Manager, and other platforms.
- Monitor key performance indicators (KPIs) such as cost per click (CPC), cost per acquisition (CPA), click-through rate (CTR), return on ad spend (ROAS), and provide regular performance reports.
- Conduct keyword research, competitor analysis, and audience segmentation for improved targeting.
- Collaborate with designers and content teams to create high-performing ad creatives and landing pages.
- Continuously test and optimize ad creative, copy, and targeting strategies for enhanced performance.
- Ensure effective campaign budgeting and forecasting, delivering high returns on investment (ROI).
- Stay up-to-date with the latest digital marketing trends, algorithms, and platform updates.
Required Skills:
- Strong expertise in Google Ads (Search, Display, YouTube), Meta Ads, and Ad Exchange.
- Proficiency in campaign optimization and conversion tracking (Google Analytics, Tag Manager, Pixel setup).
- Strong analytical skills with the ability to interpret data and make performance-driven decisions.
- Knowledge of search engine optimization (SEO) basics to align paid and organic strategies.
- Excellent communication and presentation skills.
Preferred Qualifications:
- Google Ads and Meta Blueprint certifications.
- Experience in agency environments with multi-client campaign management.
- Familiarity with programmatic ads and marketing automation tools.