
Digital Campaign Specialist
6 hours ago
We are looking for a skilled Performance Marketer to join our team. As a Performance Marketer, you will be responsible for managing paid campaigns across various platforms, analysing performance data, and optimising campaign strategies.
This is a high-impact role that requires hands-on campaign experience and a strong understanding of e-commerce or real estate marketing funnels. You will work closely with our creative strategists and designers to deliver campaigns that drive conversions.
Key Responsibilities:- Plan, set up, and manage paid campaigns across Google, Meta, and YouTube.
- Analyse campaign performance (CTR, CPL, ROAS, CVR) and optimise to achieve business KPIs.
- Collaborate with the creative team to develop high-performing ad copy and creatives.
- Build and test different audience segments and funnels.
- Track daily budgets, pacing, and adjust for maximum ROI.
- Stay updated on platform changes, new formats, and growth hacks.
- Provide regular performance reports and insights for stakeholders.
- 1+ years of experience in performance marketing.
- Prior experience in e-commerce or real estate campaigns preferred.
- Strong knowledge of Google Ads (Search, Display, YouTube) and Meta Ads.
- Ability to analyse data and turn insights into action.
- Good understanding of attribution, pixel setup, and conversion tracking.
- Comfortable with A/B testing and iterating quickly.
- Strong analytical, problem-solving, and communication skills.
Why this role?
- Direct impact on scaling campaigns for high-growth brands.
- Exposure to real estate, fashion, and FMCG categories.
- Opportunity to work closely with creatives + strategists in a fast-paced, test-and-learn environment.
- Culture of experimentation and growth.
Key Performance Indicators include:
- Return on Ad Spend (ROAS)
- Conversion Rate (CVR)
- Cost Per Click (CPC)
- Click Through Rate (CTR)
- Cost Per Acquisition (CPA)
The ideal candidate has a proven track record in driving sales through digital channels. We offer a competitive compensation package, flexible working hours, and opportunities for professional growth.
You will have the chance to work with a talented team of experts who share your passion for innovation and excellence.
Our goal is to build long-term relationships with clients and help them achieve their business objectives.
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