Digital Performance Strategist

2 weeks ago

Gandhinagar, Gujarat, India beBeePerformance Full time ₹ 15,00,000 - ₹ 20,00,000
About the Role

This role is focused on expanding our digital footprint, using performance marketing strategies to achieve targeted objectives. The successful candidate will utilise expertise in Amazon Ads and other e-commerce platforms to optimise campaigns and drive quality traffic and conversions.

Key Responsibilities
  • Develop strategic advertising campaigns tailored to business objectives, target audience and budget allocation.
  • Conduct thorough keyword and audience research to identify opportunities for campaign optimisation.
  • Set up, manage and optimise Amazon ads campaigns across Amazon, both domestic and international platforms.
  • Monitor campaign performance metrics such as CTR, CPC, CPA, ROAS and adjust strategies accordingly to meet or exceed KPIs.
  • Regularly analyse campaign performance data using Analytics and other reporting tools.

Requirements

  • Bachelor's degree in Marketing, Advertising, Business or a related field with at least 2 years of relevant work experience.
  • In-depth knowledge of Amazon ads, including campaign setup, optimisation techniques and audience targeting.
  • Proficiency in data analysis tools such as Google Analytics, Facebook Analytics or similar platforms.
  • Excellent communication and collaboration skills, with the ability to work effectively across teams and stakeholders.

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