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Senior Marketing Events Director

2 weeks ago

Bengaluru, Karnataka, India beBeeOperations Full time ₹ 14,40,000 - ₹ 21,60,000

About Our Team

We're a global, end-to-end demand generation agency that empowers businesses to connect with the right prospects through authentic, conversation-driven engagements backed by data-driven intelligence. We create powerful micro-events and large-scale productions that drive measurable business outcomes for our clients.

The Role

We're seeking a hands-on Customer Marketing Operations Director to bridge the gap between marketing strategy and flawless event execution. This role combines agency-side client management with operational excellence, ensuring our events deliver measurable marketing results while leveraging our core strengths in audience intelligence and vendor partnerships.

Key Responsibilities

  • Liaise with Event Production team to ensure end-to-end event production, from initial strategy development through post-event analysis for multiple concurrent client campaigns
  • Translate client marketing objectives into targeted event experiences using our proprietary audience intelligence
  • Coordinate with creative teams to ensure event design aligns with broader marketing campaign goals

Client Partnership & Campaign Management

  • Serve as primary operational point of contact for assigned client accounts
  • Lead client calls, present campaign strategies, and provide regular performance updates
  • Collaborate with account management to develop integrated marketing campaigns where events drive lead generation and brand engagement
  • Manage campaign timelines, budgets, and deliverables across multiple clients simultaneously

Team Leadership

  • Oversee a team of 20-30 full-time employees which includes:
  • Regional Customer Success Managers (Direct Reports)
  • Audience Acquisition Team Leads (Direct Reports)
  • Campaign Specialists (Managed by CSMs)
  • Data Research Associates (Managed by CSMs)

Performance Analysis

  • Track and analyze campaign performance metrics, connecting event activities to marketing outcomes and ROI
  • Use audience data and campaign insights to continuously optimize event experiences and operational processes
  • Provide detailed post-event analysis and recommendations for future campaigns

Requirements

Experience

  • 12-15 years of progressive experience in marketing operations, event marketing, or experiential marketing with demonstrated leadership responsibility
  • Proven track record managing events at marketing agencies or in-house marketing teams
  • Experience with both micro-events and large-scale productions across various industries
  • Background in campaign management with understanding of marketing attribution and ROI measurement

Skills

  • Strong project management capabilities with experience using tools like Asana, Monday.com, or similar platforms
  • Vendor management experience including contract negotiation and relationship building
  • Proficiency with marketing technology stack including CRM systems, event platforms, and analytics tools
  • Understanding of integrated marketing campaigns and cross-channel optimization

Competencies

  • Client-facing communication skills with ability to present strategies and manage expectations
  • Data-driven mindset with experience using audience insights to inform event design
  • Crisis management abilities with proven experience handling real-time event challenges
  • Team coordination skills for managing freelancers, temporary staff, and external partners

PREFERRED QUALIFICATIONS

Experience at experiential marketing agencies or event marketing firms

Background in B2B marketing with understanding of lead generation and nurturing processes

Project management certification (PMP or equivalent)

Experience with marketing automation platforms and lead management systems

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