Chief Media Analytics Officer

5 days ago


Vijayawada, Andhra Pradesh, India beBeeDataScientist Full time ₹ 20,40,000 - ₹ 21,40,000
Job Summary

We are seeking an expert in media analytics to drive business growth and optimize marketing investments.

The successful candidate will be responsible for delivering actionable insights, evaluating marketing effectiveness, and providing data-driven recommendations to enhance media ROI.

  • Develop advanced analytics models for customer lifetime value, anomaly detection, and media mix modeling.
  • Solve complex media optimization problems and conduct A/B testing to evaluate proposed solutions.
  • Partner with domain experts and stakeholders to understand business requirements and design analytical solutions that drive performance improvement.

Key Responsibilities:

  • Collaborate with cross-functional teams to deliver scalable AI solutions, including development, deployment, and maintenance.
  • Research and promote the latest technologies and best practices to drive optimal business value.

Required Skills & Experience:

  • 7-8 years of experience in Data Science/Analytics with a strong focus on media measurement and performance optimization.
  • Experience in developing and implementing advanced analytics models such as Customer Lifetime Value, NLP, Look-Alike models, and Anomaly Detection.
  • Familiarity with large language models (LLMs) and generative AI is highly desirable.

Desired Qualifications:

  • Experience with classification models, time series forecasting, customer lifetime value models, and generative AI.
  • Preferably from the Retail, eCommerce, or CPG industry.


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