Dynamic Pricing Strategist

Job Description

GreenCell Mobility is seeking a strategic and analytical Senior Manager - Pricing and Competition Benchmarking Analyst to develop and implement competitive pricing strategies. This role is critical for optimizing revenue, ensuring alignment with dynamic market conditions in the electric bus and shared mobility sector, and achieving key business objectives.

The incumbent will be responsible for continuous monitoring of competitors, analyzing market trends, and providing actionable insights to drive informed pricing decisions and maintain GreenCell Mobility's competitive positioning.

Key Responsibilities:

• Conduct regular, in-depth analysis of competitor pricing, promotions, and service offerings within the electric bus and broader mobility sector.
• Identify strategic gaps and opportunities in existing fare structures to ensure GreenCell Mobility maintains a strong competitive edge.
• Continuously monitor new market entrants and emerging trends in the bus industry, including dynamic and subscription-based pricing models relevant to electric mobility.

Market Analysis

• Evaluate evolving market conditions, customer travel preferences, and regional demand fluctuations to directly influence and refine pricing strategies.
• Analyze the impact of significant events such as festivals, regulatory changes, and local economic conditions on pricing models.

Revenue Optimization

• Utilize advanced analytical tools and methodologies to meticulously analyze occupancy rates and revenue per trip for various routes and services.
• Implement and manage dynamic pricing strategies to effectively maximize revenue during peak demand periods and high-demand routes.
• Proactively identify and mitigate risks associated with underperforming routes through strategic pricing adjustments.

Data-Driven Insights

• Develop and maintain comprehensive dashboards and reports to track pricing performance, monitor competitor trends, and analyze market share.
• Translate complex data into clear, actionable insights and recommendations for senior management.

Collaboration and Stakeholder Engagement

• Work closely and collaboratively with operations, sales, and other internal stakeholders to ensure pricing strategies are fully aligned with customer acquisition, retention, and operational efficiency goals.
• Coordinate effectively with finance teams to evaluate the detailed impacts of pricing decisions on overall revenue and profitability.

Compliance and Standardization

• Ensure strict adherence to all relevant industry regulations and internal pricing policies.
• Maintain consistent and standardized fare structures across all distribution channels and partners, including Online Travel Agencies (OTAs), GreenCell Mobility's own platforms, and Offline ticket counters.

Preferred Candidate Profile:

• Proven experience in competitive pricing strategy development and analysis within the transportation, mobility-as-a-service (MaaS), or a related dynamic industry.
• Strong analytical skills with proficiency in data analysis, statistical modeling, and financial forecasting.
• Expertise in market research, competitive intelligence gathering, and benchmarking methodologies.
• Familiarity with dynamic pricing models, subscription-based services, and revenue management principles.
• Advanced proficiency in data visualization tools (e.g., Tableau, Power BI) and advanced Excel.
• Excellent communication, presentation, and interpersonal skills, with the ability to articulate complex insights to diverse audiences.
• Ability to work collaboratively in a cross-functional environment and influence decision-making.
• A strong understanding of the bus and electric mobility sector is highly preferred.
• Demonstrated ability to manage multiple priorities and work effectively in a fast-paced, evolving market.

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