
Skincare Vertical Growth Strategist
5 days ago
We are seeking a dynamic and experienced Brand Manager to lead and scale our flagship skincare portfolio.
About the Role:
This role offers the opportunity to shape the future of our skincare vertical through innovative strategy, creative storytelling, and sharp execution.
The ideal candidate has 8+ years of end-to-end brand management experience and a proven track record in building impactful consumer brands.
Key Responsibilities:
- Owning the brand vision, mission, and strategic roadmap to ensure continued relevance and growth.
- Translate brand strategies into detailed marketing plans, positioning frameworks, and GTM executions.
- Leading ATL, BTL, and digital campaigns—from ideation to execution—with measurable impact and ROI focus.
- Analyzing consumer insights and market data to sharpen targeting and positioning strategies.
- Driving innovation across packaging, pricing, and promotions to enhance brand equity.
- Setting and monitoring performance benchmarks, including pricing structures, sales projections, and market applications.
- Collaborating cross-functionally with product, sales, and R&D teams to ensure brand alignment.
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