Product Strategist

3 days ago


Hyderabad, Telangana, India Vida XL India Full time

About the Role

Vida XL India is seeking a highly skilled Product Owner to lead the development of our Salesforce Marketing Cloud (SFMC) technology stack. As a Product Owner, you will be responsible for the marketing business domain, ensuring the technology stack aligns with business goals and customer needs.

Key Responsibilities

  1. Domain Expertise Develop a deep understanding of the business domain, stakeholders, customers, and market trends to inform product decisions.
  2. Product Roadmap Define and prioritize the product backlog based on stakeholder feedback, business goals, and technical feasibility to ensure strategic alignment.
  3. Team Collaboration Collaborate with cross-functional teams to ensure the product roadmap aligns with business goals and customer needs, fostering a culture of technical excellence.
  4. Product Vision Provide clear product vision and direction to the development team to ensure a shared understanding of product goals.

Requirements

  1. Education Bachelor's degree in Computer Science, Business Administration, or a related field.
  2. Experience At least 5 years of experience as a Product Owner in a fast-paced environment.
  3. Proven Track Record Proven track record of implementing and delivering successful products using SFMC.
  4. Technical Skills Thorough understanding of Journey Builder, Content Builder, and Email Studio in SFMC, as well as hands-on experience in implementing integrations with SFMC using middleware like Mulesoft.
  5. Key Metrics Strong understanding of key SFMC metrics like CTR, CPL, MQL, and CPA.

What We Offer

Vida XL India offers a competitive salary and benefits package, as well as opportunities for professional growth and development in a dynamic and innovative environment.


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