Product Strategist
3 days ago
About the Role
Vida XL India is seeking a highly skilled Product Owner to lead the development of our Salesforce Marketing Cloud (SFMC) technology stack. As a Product Owner, you will be responsible for the marketing business domain, ensuring the technology stack aligns with business goals and customer needs.
Key Responsibilities
- Domain Expertise Develop a deep understanding of the business domain, stakeholders, customers, and market trends to inform product decisions.
- Product Roadmap Define and prioritize the product backlog based on stakeholder feedback, business goals, and technical feasibility to ensure strategic alignment.
- Team Collaboration Collaborate with cross-functional teams to ensure the product roadmap aligns with business goals and customer needs, fostering a culture of technical excellence.
- Product Vision Provide clear product vision and direction to the development team to ensure a shared understanding of product goals.
Requirements
- Education Bachelor's degree in Computer Science, Business Administration, or a related field.
- Experience At least 5 years of experience as a Product Owner in a fast-paced environment.
- Proven Track Record Proven track record of implementing and delivering successful products using SFMC.
- Technical Skills Thorough understanding of Journey Builder, Content Builder, and Email Studio in SFMC, as well as hands-on experience in implementing integrations with SFMC using middleware like Mulesoft.
- Key Metrics Strong understanding of key SFMC metrics like CTR, CPL, MQL, and CPA.
What We Offer
Vida XL India offers a competitive salary and benefits package, as well as opportunities for professional growth and development in a dynamic and innovative environment.
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