
Transformative Lead Generation Expert
1 day ago
Cambay Solutions, a leading IT firm delivering the Microsoft Three Cloud Strategy; Microsoft 365, Microsoft Dynamics 365, Microsoft Azure.
Our objective is to provide innovative transformative customer experience programs to achieve business outcomes, goals & objectives.
Key Role:
- Develop and execute lead generation strategies to target enterprise, mid-market, and SMB clients for Microsoft solutions.
- Manage multi-channel campaigns (email, , cold calling, webinars, events, partner programs).
- Build and optimize databases of potential customers using CRM and lead intelligence tools.
- Qualify leads through structured discovery calls and handover to sales for closure.
- Work closely with Microsoft partnership teams to leverage co-selling opportunities, incentives, and marketing funds.
- Track KPIs such as MQLs, SQLs, conversion rates, and campaign ROI.
- Collaborate with the sales & marketing teams to create compelling content, presentations, and campaigns.
- Stay updated with Microsoft's cloud offerings, product updates, and industry trends.
- Train and mentor a team of lead generation executives to ensure productivity and pipeline growth.
Essential Qualifications:
- Bachelor's degree in business, Marketing, or related field (MBA preferred).
- 6–10 years of experience in B2B lead generation / inside sales, preferably in Microsoft services or IT solutions.
- Strong understanding of Microsoft Cloud ecosystem (Azure, M365, Dynamics 365, Power Platform).
- Proficiency with CRM tools (Dynamics 365, Salesforce, HubSpot, or similar).
- Hands-on experience with email automation, Sales Navigator, cold outreach, and lead intelligence tools.
- Excellent communication, negotiation, and presentation skills.
- Proven track record of generating high-quality leads and supporting sales closure.
- Ability to work in a fast-paced, target-driven environment.
Performance Metrics:
- Number of qualified leads generated monthly.
- Contribution to sales pipeline revenue.
- Campaign ROI and lead conversion rates.
- Engagement with Microsoft partner ecosystem.
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