Lead Performance Marketing Specialist
7 days ago
We are a budding home decor startup that is revolutionizing the industry with our innovative solutions.
About UsFounded two years ago in Indore, we have quickly become a leading brand in the D2C space. Our self-watering planters have been an instant hit, and customers love the idea of watering their plants just once a week.
We promise quick delivery of live plants, stunning design, premium quality, and easy plant care. Our goal is to shake up the home decor industry and make it more beautiful and hassle-free.
We are looking for a skilled Lead Performance Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for planning and executing campaigns on Meta, Google, and Snapchat.
Responsibilities- Plan and execute campaigns on Meta, Google, and Snapchat
- Measure and create reporting for campaign performance against goals (ROI, CPC, CTR, CPM etc)
- Identify trends and insights to optimize spend and performance
- Brainstorm new growth strategies through new avenues for paid traffic and apps to analyze and optimize the traffic
- Execute experiments and conversion tests, measuring outcomes
- Collaborate with internal teams to create and optimize landing pages
- Utilize strong analytical ability to evaluate end-to-end customer experience
- Identify critical conversion and drop-off points, optimizing user funnels
- Experience in setting up and optimizing on Meta, Google & Snapchat
- 2-3 years of experience in performance marketing
- Strong analytical skills to evaluate end-to-end customer experience and optimize user funnels
- Ability to brainstorm and develop new growth strategies through paid channels
- Ability to measure and report campaign performance against ROI and KPIs, and identify trends and insights
- Experience in executing experiments and conversion tests, and measuring outcomes
- Familiarity with digital marketing tools such as Google Analytics, TripleWhale, Hotjar, Coeee would be a plus
The salary for this position is approximately $80,000 per year, depending on location and experience.
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