Digital Marketing Specialist
3 days ago
E-vitamin is a leading digital marketing service provider in Indore, offering a range of services including SMM, PPC, A+ Content, Cataloguing, Web Design and Development, Digital Marketing, E-commerce Solutions, Content Management, and Advertising-related projects.
The Role
We are seeking a highly skilled Digital Marketing Specialist to join our team, focusing on Pay Per Click (PPC) advertising. As a PPC specialist, you will design, build, and execute digital advertising campaigns that meet organizational goals and objectives.
Responsibilities
- Audit, set up, manage, and optimize PPC campaigns for clients
- Liaise with clients, report, and analyze performance
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google Ads, Bing Ads, Amazon & Flipkart)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise ad copies
Requirements
Requirements for this role include:
- Proven experience as a PPC Manager or Digital Marketing Specialist
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo)
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
- Understanding of HTML and XML
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical & Logical thinking
- BSc/BA/BBA/MBA in Marketing, Digital Media or a related field, BTech, BE or AdWords certification is a plus
What we offer
- Flexible working options
- Opportunity to work within a company with a solid track record of performance
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