Digital Marketing Specialist

3 weeks ago


Indore, Madhya Pradesh, India EVitamin Business Consulting Pvt. Ltd Full time

E-vitamin is a leading digital marketing service provider in Indore, offering a range of services including SMM, PPC, A+ Content, Cataloguing, Web Design and Development, Digital Marketing, E-commerce Solutions, Content Management, and Advertising-related projects.

The Role

We are seeking a highly skilled Digital Marketing Specialist to join our team, focusing on Pay Per Click (PPC) advertising. As a PPC specialist, you will design, build, and execute digital advertising campaigns that meet organizational goals and objectives.

Responsibilities

  • Audit, set up, manage, and optimize PPC campaigns for clients
  • Liaise with clients, report, and analyze performance
  • Participate in forming effective paid search strategies
  • Launch and optimize various PPC campaigns
  • Oversee accounts on search platforms (e.g. Google Ads, Bing Ads, Amazon & Flipkart)
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Write attractive and concise ad copies

Requirements

Requirements for this role include:

  • Proven experience as a PPC Manager or Digital Marketing Specialist
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo)
  • Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
  • Understanding of HTML and XML
  • Proficient in MS Office (particularly Excel)
  • Excellent communication skills
  • Analytical & Logical thinking
  • BSc/BA/BBA/MBA in Marketing, Digital Media or a related field, BTech, BE or AdWords certification is a plus

What we offer

  • Flexible working options
  • Opportunity to work within a company with a solid track record of performance


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