Digital Marketing Specialist
4 weeks ago
At EVitamin Business Consulting Pvt. Ltd, we are seeking a highly skilled Digital Marketing Specialist to join our team. This role involves designing, building, and executing on digital advertising campaigns that meet organizational goals and objectives.
The successful candidate will have a strong understanding of internet advertising and be responsible for planning and optimising the effectiveness of online advertising campaigns. Pay-per-click (PPC) is the term used to refer to paid advertising on the internet, usually through Google AdWords or Bing Ads.
The key responsibilities of this role include auditing, setting up, managing and optimising our clients' PPC campaigns, liaising with clients, as well as reporting, sales and performance analysis. In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.)
Key Skills and Qualifications:
- Proven experience as a PPC Manager or Digital Marketing Specialist
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo)
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking
- BSc/BA/BBA/MBA in Marketing, Digital Media or a related field; AdWords certification is a plus
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