
Data-Driven Growth Expert
2 days ago
About this role:
As a Performance Marketing Strategist, you'll drive business growth through data-driven campaigns. You'll own and scale high-impact lead generation & e-commerce initiatives, working closely with senior marketers to experiment boldly, test fast, and see the direct impact of your work.
Key Responsibilities:
- Launch & Scale → Develop and execute ROI-focused campaigns on Google Ads (Search, Display, Shopping, YouTube) & Meta Ads (Facebook & Instagram) for lead generation, e-commerce, and affiliate brands.
- Multi-Industry Campaigns → Manage performance campaigns across various industries including E-commerce, Affiliate Marketing, WhatsApp Lead Generation, and more.
- Optimize Relentlessly → Track ROAS, CAC, CTR, CPL, and conversions to continuously improve performance.
- Test Like a Pro → Run structured A/B tests across creatives, copy, landing pages & targeting strategies.
- Collaborate with Creatives → Convert bold ideas into campaigns that deliver results.
- Dive Into Data → Analyze campaigns, uncover insights, and recommend next steps.
Requirements:
- A strong problem-solver who can think strategically and execute effectively.
- 2–3 years of proven experience in Google Ads & Meta Ads.
- Hands-on expertise in E-commerce, Affiliate Marketing, and WhatsApp Lead Generation campaigns.
- Strong analytical mindset with an obsession for data and dashboards.
- Proficiency in Google Analytics, Meta Business Manager & Excel/Sheets.
- An AI-driven mindset → Comfortable with AI tools to enhance productivity, insights, and campaign performance.
- Creative + analytical balance → able to test, learn, and innovate quickly.
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