Data Driven Business Operations Specialist

1 day ago

Jamnagar, Gujarat, India beBeeMarketing Full time ₹ 13,50,000 - ₹ 16,20,000
Job Description

The CRM Manager oversees and optimizes the LeadSquared CRM system to drive customer engagement, retention, and revenue growth. This role acts as a bridge between sales, marketing, and support teams, ensuring effective use of the CRM, maintaining data integrity, and delivering actionable insights.

Key Responsibilities:

  1. CRM Platform Management & Optimization: Configure, manage, and continuously improve LeadSquared CRM functionalities, including lead capture, nurturing, and automation workflows, to align with organizational objectives.
  2. Data Integrity & CRM Hygiene: Ensure accurate, updated, de-duplicated, and secure customer and lead data. Implement quality control measures across the CRM.
  3. Lead Management & Automation: Establish efficient processes for capturing leads, tracking interactions, assigning leads using LeadSquared automation and scoring features, and nurturing them through the sales funnel.
  4. Cross-Functional Coordination: Collaborate with sales, marketing, and support teams to align CRM campaigns, lead routing, and customer interaction strategies. Act as the go-to resource for CRM guidance.
  5. Training & Support: Train internal users on best practices for using LeadSquared. Offer ongoing troubleshooting and support to ensure full platform adoption.
  6. Reporting & Analytics: Monitor CRM KPIs like lead conversion, retention rates, email open rates, and customer lifetime value. Turn CRM data into actionable insights and reports for leadership.
  7. Customer Journey Strategy: Develop customer journey maps and targeted campaigns (e.g., drip email, personalized content) using behavior tracking and scoring mechanisms.
  8. Compliance & Security: Ensure CRM operations comply with data privacy regulations (e.g., GDPR) and internal security best practices.

Required Qualifications & Skills

  • Bachelor's degree in marketing, business, IT, or related field.
  • 2–4+ years of experience managing CRMs or sales operations; experience with LeadSquared is a strong advantage.
  • Proficiency in CRM platforms and workflow automation; familiarity with LeadSquared is highly preferred.
  • Strong analytical and data-driven decision-making ability.
  • Excellent communication, training, and cross-team collaboration skills.
  • Detail-oriented, organized, and process-driven with the ability to manage multiple initiatives in a fast-paced environment.

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